Thank goodness for technology in the time of a pandemic. It helped keep us together, even when we were miles apart. While technology is undoubtedly a tried and true marketing tool, there’s something to be said for thinking differently and standing out from the crowd....

The Olympic games only come once every four years, or in the case of a pandemic, once every five. As the greatest display of athleticism in the world has taken center stage these past few weeks, it turns out there’s more to learn from the Olympics than simply who...

The last Friday in July is recognized as “Talk in an Elevator” day, where people are encouraged to strike up a conversation with a stranger in an elevator. The idea of an elevator pitch has been around for decades, and it draws a sense of intrigue.

The concept is simple—if you run into someone in an elevator, would you be able to sell them on your business, your product or even yourself as an employee in the short amount of time it takes to get to your destination? Imagine you step into the elevator and see the CEO of a company you’ve been dying to work for, or a potential customer that could be a huge business deal for your company. The clock’s ticking…What do you say?

What once was old is now new again. For example, the once-forgotten record players and Polaroid cameras have made a comeback in recent years. That’s because these items are now a novelty—something that’s not done as often or the norm.

In the world of marketing, consumers are no different. People want to be wowed with something original that differs from what they expect in their day-to-day life. In a world where emails ding every five minutes, send your customers a message the old fashioned way—using direct mail, A.K.A. snail mail. Direct mail marketing is still a top contender for marketing success, and it’s sure to be a showstopper when done correctly. Check out these tips to make sure your direct mailer gets noticed in the mailbox.

You’ve heard that content is King (or Queen!), but how did content get such a high distinction? Content marketing has the power to captivate your audience, turn skeptics into believers and even establish lifelong relationships. After all, words are a powerful tool. It’s time to put those words to use and use them to help your business succeed. Check out these ways you can harness the power of content to catapult your marketing efforts.

In order to put your best foot forward with your customers and attain new ones, you need to understand who is currently interested in your products. After all, it’s way easier to market to somebody when you know and understand them. That’s where personas come in. Developing personas for your audience can help determine how best to reach your current and potential customers. Not sure where to start? Check out the simple six-step process below. 

In order to market your business in the best way possible, it’s important to understand the ins and outs of your brand. That’s where brand archetypes come in. Simply put, a brand archetype is an example or a persona that your company resembles. Psychologist Carl Jung developed 12 brand archetypes which can help you understand your brand and tell your story in a more human way.

You don’t have to fit into just one archetype, and your brand can and should evolve over time. However, brand archetypes can be a great starting point to help you understand how to present yourself to the world, your strengths and areas of opportunity. Check out the twelve brand archetypes below, along with why you should consider using archetypes in your branding and marketing strategy. 

Let’s face it—social skills haven’t exactly been a top priority this past year. The pandemic forced us to quarantine, avoid crowds and work virtually from home. While we all learned new skills, there are others that fell to the wayside—like networking. Now that mandates are being lifted and life as we once knew it is slowly coming back into view, it’s time to adapt to a new way of making connections and networking. Check out how you can get back into the swing of things with some tips and tricks for your next networking opportunity.

You think you know your customers, but do you really know them? In order for your customers to stick around, surface level relationships are a thing of the past. You should truly understand your customers’ wants and needs when it comes to your business. Check out ways below that can take your relationships with your customers to the next level, ensuring a lasting bond. 

Sunshine and summertime are on the horizon. After a long, long quarantine, many events are coming back, businesses are reopening and gatherings are back on. With the changing season comes new opportunities to get your name out into the world and attract new customers. As the temperatures heat up, so can your marketing efforts. You need something bold and innovative that you’ve never tried before to boost business! Check out these ideas to take advantage of summertime to market your business to new customers and stay top of mind in the community.