Perfect Your Elevator Pitch in a Digital Age

Perfect Your Elevator Pitch in a Digital Age

The last Friday in July is recognized as “Talk in an Elevator” day, where people are encouraged to strike up a conversation with a stranger in an elevator. The idea of an elevator pitch has been around for decades, and it draws a sense of intrigue.  The concept...
The Art of a Show stopping Direct Mail Piece

The Art of a Show stopping Direct Mail Piece

What once was old is now new again. For example, the once-forgotten record players and Polaroid cameras have made a comeback in recent years. That’s because these items are now a novelty—something that’s not done as often or the norm.  In the world of marketing,...