Thank goodness for technology in the time of a pandemic. It helped keep us together, even when we were miles apart. While technology is undoubtedly a tried and true marketing tool, there’s something to be said for thinking differently and standing out from the crowd....
The Olympic games only come once every four years, or in the case of a pandemic, once every five. As the greatest display of athleticism in the world has taken center stage these past few weeks, it turns out there’s more to learn from the Olympics than simply who...
The last Friday in July is recognized as “Talk in an Elevator” day, where people are encouraged to strike up a conversation with a stranger in an elevator. The idea of an elevator pitch has been around for decades, and it draws a sense of intrigue. The concept...
What once was old is now new again. For example, the once-forgotten record players and Polaroid cameras have made a comeback in recent years. That’s because these items are now a novelty—something that’s not done as often or the norm. In the world of marketing,...
You’ve heard that content is King (or Queen!), but how did content get such a high distinction? Content marketing has the power to captivate your audience, turn skeptics into believers and even establish lifelong relationships. After all, words are a powerful tool....
In order to put your best foot forward with your customers and attain new ones, you need to understand who is currently interested in your products. After all, it’s way easier to market to somebody when you know and understand them. That’s where personas come in....
