How and Why You Should Be Using Brand Archetypes

How and Why You Should Be Using Brand Archetypes

In order to market your business in the best way possible, it’s important to understand the ins and outs of your brand. That’s where brand archetypes come in. Simply put, a brand archetype is an example or a persona that your company resembles. Psychologist Carl Jung...
How to Build Lasting Relationships with Your Customers

How to Build Lasting Relationships with Your Customers

You think you know your customers, but do you really know them? In order for your customers to stick around, surface level relationships are a thing of the past. You should truly understand your customers’ wants and needs when it comes to your business. Check out ways...
Summer Marketing Ideas to Boost Business

Summer Marketing Ideas to Boost Business

Sunshine and summertime are on the horizon. After a long, long quarantine, many events are coming back, businesses are reopening and gatherings are back on. With the changing season comes new opportunities to get your name out into the world and attract new...
5 Signs It’s Time to Update Your Marketing Plan

5 Signs It’s Time to Update Your Marketing Plan

Spring may be coming to an end but it’s never too late for a little spring cleaning—especially when it comes to your marketing plan. By this time in the year, many of us have let our resolutions fly out the window or even forgotten to follow up on some of our goals....
Email Marketing Hacks for Your Small Business

Email Marketing Hacks for Your Small Business

Small business marketers are scrappy in the best way. That’s because one minute they’re the chief marketer, and the next they’re putting out another metaphorical fire. Small business team members wear so many hats that they need to be experts at a variety of...